I help B2B products find their way to market.
Growth marketer working across GTM, positioning, customer acquisition and market expansion.
Case studies
A few examples from my recent work.
Building a B2B Growth Engine from Zero
Built the commercial motion around a new B2B product, from market mapping and positioning through acquisition, proof and adoption.
Opening a New B2B Market from Zero
Built the GTM for a housing and public-sector vertical from no existing customer base to a meaningful commercial pipeline.
Building a B2B Organic Demand Engine
Connected founder-led content, lifecycle, landing pages, search and early GEO into a broader B2B distribution system.
demand
The stack behind the work
Acquisition, CRM, analytics, search and AI tools I use regularly.
Growth work that starts before the playbook exists.
I’m a growth marketer with 8+ years of marketing experience across early-stage SaaS, B2B and marketplace businesses. I’m most useful when the brief is still messy: define the market, sharpen the proposition, find the first channels that work, and build from what the data shows.
GTM & Growth
Go-to-market strategy, ICP development, positioning, customer acquisition, demand generation, lifecycle and market expansion.
Tools & Analytics
Clay, Apollo, Lemlist, Pipedrive, Brevo, GA4, Google Search Console, Semrush and Notion.
AI & LLM Workflows
Claude Cowork, ChatGPT and Clay for research, attribution analysis, campaign analysis, reporting, GEO and repeatable marketing workflows.
Get in touch
If you want to talk growth, GTM, early-stage B2B, or something I’ve worked on: